Serena Bag – Merlemerle (Butterflies) – Serena Ashley


Sweet, lightweight and very handy bag that can be worn off the shoulder or cross body. She’s big enough to hold everything you need such as phone, purse/wallet, keys and more. She’s also slim enough to wear inside a coat or under clothing.

Feature fabric designed by Serena Ashley of Injalak Arts and hand printed in Gunbalanya, West Arnhem Land, NT.

Availability: 1 in stock

Fabric: Cotton/linen feature fabric. Lining and matching fabric is cotton.

Colour: The base cloth is dark grey and the inks are purple and pink.

H: 25 cm (10 inch)
W: 21 cm (8.25 inch)


  • Fully lined
  • Two external pockets with zippers
  • Adjustable strap
  • Can be worn cross-body or on the shoulder
  • Slim enough to be worn inside a coat/clothing
  • Limited edition (only 5 made)
  • Can be gently hand-washed

The fabric was hand-printed in the community art centre by Aboriginal printers and then beautifully crafted by our fair trade partners, in Cambodia. Kravan House was a pioneer social enterprise in Phnom Penh and has been training and employing disabled artisans since 2003.

The designers: Serena Gellar & Virgil Nalorlman
Design: Merlemerle (Butterflies) 2017
Merlemerle is the Kunwinjku generic name for butterfly. Butterflies of many different varieties inhabit stone country, floodplains and bushland of West Arnhem Land.
Butterflies can be seen everywhere, fluttering away in fright into trees when people come close. Kunwinjku people believe that merlemerle act as messengers of good news. When a butterfly comes and flies around you it tells you that family are coming to visit.
Alongside using modern forms of communication such as mobile phones and internet, Bininj (Aboriginal people) still listen to messages of the butterflies and look forward to a visit from loved ones if a butterfly has been hovering around. The design also features flowers and vines where merlemerle can often be found when not delivering messages of good news.

Injalak Arts is a non-profit, fully Aboriginal owned arts corporation located Gunbalanya in West Arnhem Land in remote Australia. The 300 members make beautiful arts and crafts. Their print workshop is busy with new screenprinted fabrics being created daily. They have an extraordinary 47 different fabric designs all created by the members and use lots of different base cloths (all natural fibres) and two teams of printers – men and women. Injalak Arts is registered as a charity in Australia.
Visit the Injalak Arts Etsy shop to see an amazing range of fabrics and other high quality authentic hand-made products:


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Scroll to Top