Frida Bag – Merlemerle (Butterflies) – Serena Ashley


Elegant yet strong and generously sized, this tote-style bag with classic lines showcases the Aboriginal designed and hand-printed feature fabric beautifully. You will love the quality!

Fabric designed by: Serena Ashley and Virgil Nalorlman and hand printed at Injalak Arts in Gunbalanya, West Arnhem Land in the Northern Territory of Australia

Free Shipping in Australia

Availability: 2 in stock

h: 35 cm (14 inch)
w: 40 cm (16 inch)
d: 11 cm (4.5 inch)

Fabric and color: the base cloth of the printed fabric is ‘duck egg blue’ linen/cotton and the print is turquoise and pale yellow. The matching fabric is blue.


  • Zip closure
  • Fully lined
  • Internal pockets (one with zip)
  • Can hold itself upright
  • Handles securely attached
  • Can hold a 13 inch laptop and A4 files easily
  • Gusset at the base
  • Limited Edition (only 2 made)
  • Fabric hand printed in Australia
  • Made by A.N.D. Fair Trade Cambodia

How was it made?
The fabric was hand-printed by Aboriginal printers in the remote community Gunbalanya (Oenpelli) then beautifully crafted by our fair trade partners in Cambodia.
Note: The placement and color variation of the fabric design is unique and special on every bag

Artists: Serena Ashley & Virgil Nalorlman (husband and wife)

Design: Merlemerle (Butterflies) 2017
This is Serena’s story. Merlemerle is the Kunwinjku generic name for butterfly. Butterflies of many different varieties inhabit stone country, floodplains and bushland of West Arnhem Land. Butterflies can be seen everywhere, fluttering away in fright into trees when people come close. Kunwinjku people believe that merlemerle act as messengers of good news. When a butterfly comes and flies around you it tells you that family are coming to visit. Alongside using modern forms of communication such as mobile phones and internet, Bininj (Aboriginal people) still listen to messages of the butterflies and look forward to a visit from loved ones if a butterfly has been hovering around. The design also features flowers and vines where merlemerle can often be found when not delivering messages of good news.

Injalak Arts is a non-profit, fully Aboriginal owned arts corporation located Gunbalanya in West Arnhem Land in remote Australia. The 300 members make beautiful arts and crafts. Their print workshop is busy with new screenprinted fabrics being created daily. They have an extraordinary 47 different fabric designs all created by the members and use lots of different base cloths (all natural fibres) and two teams of printers – men and women. Injalak Arts is registered as a charity in Australia.
Visit the Injalak Arts Etsy shop to see an amazing range of fabrics and other high quality authentic hand-made products:


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